I'm Edu, a strategic and senior product designer based in sunny Mallorca. Coffee lover, curious mind, and passionate about meaningful design.

I believe design is about understanding people and shaping clarity from complexity. I love collaborating with teams to turn uncertainty into products that feel natural, useful, and alive.

People often describe me as structured and principled... and maybe they’re right. But what drives me isn’t order itself; it’s passion. I care deeply about craft, about shaping things that feel honest, useful, and quietly beautiful.

I’m more of a thinker than a talker. My mind is always working—thinking, connecting ideas, and improving things. I used to be a perfectionist, always wanting everything to be perfect. But I learned that moving forward is often more important than being perfect, and you find clarity by doing, not waiting.

Now I try to balance two sides: the person who cares about every little detail and the leader who knows when to let go. I think the best work happens when passion and practicality meet, and ideas become real.

13+ years building and helping brands and products.

2025—Now

Remote

Freelance Product Designer

2020—2025

Triggle

Lead Product Designer

2017—2020

Patterson Agency

Lead Product Designer

2014—2017

Remote

Freelance Product Designer

2016

Avoris Corporation

Freelance Product Designer

2014—2016

Proppio

Freelance Product Designer

2012—2013

Mola

UI/UX Frontend Designer

2011—2012

Logitravel

Frontend Designer Lead

2010—2011

Atipika

Frontend Designer

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There’s life beyond design

When I'm not designing, I love travelling, spending time with my family, playing paintball, and being close to nature.

Design philosophy

Research deeply.
Design smartly.
Impact firstly.

Research deeply

I believe the more research you do, the closer you get to the truth. Insights remove assumptions and give you clarity, the foundation of good design.

Design smartly

I believe good design should feel simple. Not because it is, but because someone wrestled with the chaos until only what matters was left.

Impact firstly

I don’t design for novelty. I design for impact, the kind of change that quietly improves someone’s day and moves the business forward.

Clients and companies I’ve worked with

Certifications & Endorsements

Designing Strategy by IDEO U

IDEO U certification that validates my ability to design human-centered strategies. I combine vision, market opportunities, and design to create actionable, impact-driven roadmaps.

CXL Optimizer Certified

Certified by the renowned U.S. institute CXL in Conversion Optimization, validating my ability to analyze, experiment, and optimize. I master heuristic analysis, user research, and A/B testing techniques to improve the performance of digital products.

UX-PM Certification by UXAlliance

It validates my ability to integrate UX into business strategy (Level 1), manage user-centered projects (Level 2), and lead digital transformation initiatives (Level 3).

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Why choose me?

Excellence, impact,empathy, versatility, andcollaborative synergy.

Uncompromising excellence

I uphold high-quality standards, blending rigor, continuous improvement, and meticulous detail to deliver consistent results aligned with project goals.

Human-centered design

My work prioritizes people, delivering visually compelling, accessible designs that connect deeply with users’ needs and behaviors.

Strategic approach

I bring evidence-driven innovative perspectives and strategic insight, creating bold, purposeful designs that drive business growth and impact.

Collaborative synergy

I foster trust through transparent communication, building relationships across teams to align with objectives and ensure commitment, driving seamless collaboration.

End-to-end design expertise

I deliver comprehensive expertise across strategy, research, design, and frontend development, ensuring seamless product development with technical precision.