Hi, I'm Edu — AI enhanced Senior Product Designer for human-centered experiences
13+ years designing products. Now advocating for Human-Centered AI in the automation era. Based in Mallorca, Spain.
Featured case studies
From friction to a 213% conversion lift
At Ávoris I played a key role in redesigning the cruise booking experience, contributing to a conversion-first UX that scaled across multiple brands.
Driving +28% deeper user engagement
At Mallorca Collection I led the research and UI redesign targeting high-intent luxury buyers, improving property discovery and driving measurable gains in user engagement.
From confusion to +96% adoption lift
At Triggle, I led the end-to-end redesign of the Hotels Dashboard, combining research, stakeholder co-design, and hands-on UI execution to turn an underused feature into a core operational tool for hotel partners.
Scaling to a Level 3 Design System
Built and scaled Triggle’s cross-product Design System, connecting design and code to reduce defects and accelerate delivery across B2B and B2C platforms.
