Hi, I'm Edu — AI enhanced Senior Product Designer for human-centered experiences
13+ years designing products. Now advocating for Human-Centered AI in the automation era. Based in Mallorca, Spain.
Featured case studies
From friction to a 213% conversion lift
Redesigned the cruise booking flow with a conversion-first UX that scaled across brands.
Driving +28% deeper user engagement
Led research and UI redesign for luxury buyers, improving discovery and engagement.
From confusion to +96% adoption lift
End-to-end dashboard redesign that turned an underused feature into a core tool.
Scaling to a Level 3 Design System
Cross-product Design System connecting design and code to reduce defects at scale.
" I had the pleasure of working with Edu for 2 years at Triggle, first as Lead Designer and later as Product Manager. His impact was clear—not only in the quality of our user experience, but in the overall maturity of our product development.
What stood out most was his initiative and ambition to grow beyond design—ultimately owning the product as PM and driving cross-functional alignment. He also embedded usability testing, behavioral data, and a scalable design system into our processes.
Edu is a rare profile: strategic, user-focused, and execution-driven. I'd work with him again in a heartbeat. "
" Edu is a highly skilled product designer with an exceptional eye for detail and usability. He listens carefully, translates briefs into clean, modern designs, and consistently delivers intuitive, beautiful products praised by users and investors. "
" It's not easy finding professionals like Edu. It was very easy to work with him, he is fast, full of energy and has a keen eye for detail, which in a fashion app like chicfy is key. A highly recommendable guy. "
" Edu is a talented Product Designer with a sharp eye for aesthetics and clean, effective layouts. Fast at solving problems, open to discussion, and highly multidisciplinary—able to design anything from websites to mobile apps. A rare mix of skill, attitude, and versatility. A safe bet. "
" Edu is a versatile Product Designer with a strong track record in web, mobile, interface, and brand design. He adapts seamlessly to team settings or independent work, and consistently delivers high-quality outcomes. Whenever we need exceptional design, we know we can count on him "